Flowers By Janie: Elevating Your Wedding with Elegance

At Flowers By Janie, the journey began in high school and has evolved into one
of Alberta’s premier event floral businesses. Led by the visionary Artistic Director and
Certified Floral Designer, Janelle “Janie,” the team has garnered acclaim for their
uncompromising standards, creativity, expertise, and commitment to high-quality floral
designs. When Janie was in high school at a local flower-shop work placement she decided she was going to turn wedding floristry into her career. Fast forward a couple years and she decided to continue pursuing education and went on to study at college under a master florist. Flowers By Janie has grown into a sought-after floral studio, catering to some of Canada’s most discerning clients. With a
focus on mastery and unwavering standards, the team has been crafting exquisite floral
arrangements for over a decade, making them a trusted choice for those seeking the very
best for their special day.

Photo by Tara Whittaker

Creativity at Flowers By Janie goes beyond the ordinary. It involves a deep
understanding of flowers, their seasonal availability, and a keen sense of colour
combinations. The creative process for each event involves a meticulous consideration
of client priorities, venue layout, and a vast inventory of vessels, resulting in designs that
are not just unique but also unprecedented.

In the pursuit of excellence, Flowers By Janie invests in ongoing education, drawing
inspiration and knowledge from the best in the business worldwide. The team’s
expertise is not just theoretical; it’s hands-on, derived from years of studying with
industry leaders. This commitment ensures that their designs are not only relevant and
unique but executed to perfection, consistently exceeding client expectations.
The secret to Flowers By Janie’s stunning arrangements lies in the relationships
cultivated with local growers, wholesalers, and international farmers. This enables them
to source some of the finest blooms available. With a dedication to preserving the beauty
and shelf life of each bloom, the team employs techniques learned from flower growers
and experts around the world.

Photo by Tara Whittaker

Janelle’s journey into the world of flowers began in college, studying under a Swedish
Master Florist and later working on a peony farm in New Zealand. Her passion for
flowers has only deepened over the years, with a Bachelor of Management degree under
her belt and more than two decades of experience in the floral industry. Janelle’s
commitment to creativity and ongoing learning ensures that Flowers By Janie remains
at the forefront of floral design. Her personal touch extends beyond the studio. Her love
story with husband Oscar, co-founder of Castaño Films, adds a romantic touch to their
journey. The couple values marriage, commemorating their union with vow renewals
every five years. Janelle’s passion for supporting women and small-business owners,
both locally and internationally, is evident in her mentorship initiatives and
commitment to shopping small whenever possible.

Flowers By Janie’s commitment to excellence has not gone unnoticed. The studio
proudly received the title of “Calgary’s Best Wedding Florist” for three consecutive years
(2022, 2023, and 2024), as voted by the readers of Avenue Magazine. This recognition is
a testament to the team’s dedication to going above and beyond to create beauty and
memorable experiences for their clients.

Photo by Tara Whittaker

For Janelle, being surrounded by family, friends, and flowers is a source of immense
gratitude. This gratitude extends to giving back to the community, with Flowers By
Janie supporting various worthy causes. Clients are invited to join in supporting these
initiatives, making each floral experience not just beautiful but also meaningful.
Flowers By Janie is not just a floral studio; it’s a journey of passion, creativity, and
unwavering commitment to creating timeless and memorable floral experiences for
every client. With Janie leading the way, each arrangement tells a unique story,
reflecting the beauty and love that flowers bring to life.